Why Swiss?

Why Choose Swiss?

The rise of watchmaking in Switzerland cannot be fully attributed to the reforms implemented by Jean Calvin, but the reforms were clearly motivational. Jewels were banned from wear, so jewelers and gold-smiths moved their abilities into the realm of watch making. Watches that had been made in Geneva were already increasing in notoriety before the end of the century. At the beginning of the next century, the Watchmakers Guild of Geneva had begun.

Daniel Jeanrichard moved from a crowded Geneva to the Jura Mountains, where he would start a tradition of watchmaking that remains even now. Throughout the years, many innovations were birthed from the relatively small country of Switzerland, as they would further and further assert their notoriety as the watchmaking leaders.

Abraham-Louis Perrelet would create the perpetual watch in 1770, marking the beginnings of most modern self-winding watches. Continuing this theme of invention through the centuries, Adrien Philippe, of what would become the renowned Patek Philippe watch company, invented pendent-winding watches.

The wristwatch increased in popularity near the end of the First World War, and in 1926 the self-winding wristwatch was introduced. This revolutionized the luxury watch market. Quartz wristwatches wouldnt become popular until after the famous Beta 21 wowed the world with the new technology. Following that release in 1967, quartz wristwatches have seen numerous technological improvements.

Why should you choose a Swiss Made watch? Swiss watches are simply unmatched in history, quality, and technological advancements. Watches are manufactured in other places, but not to the degree of success or respect that Switzerland has earned. Attention to detail and quality craftsmanship as seen in Swiss watchmaking is unparalleled anywhere else. To earn the Swiss Made writing on the dial, a watch must have been assembled in Switzerland. A watch marked as Swiss Made is backed by over 4 centuries of skilled craftsmanship and a history of dedication to horological perfection.


-Kale Golden